In 2007 Dublin based design agency Image Now hired AIG as information design consultants on the re-branding of Dublin Bus’s public information.

Image Now had already established a strong visual identity when AIG joined the team and we focused on revamping public information while building on the new brand.

In 2007 Dublin based design agency Image Now hired AIG as information design consultants on the re-branding of Dublin Bus’s public information. Image Now had already established a strong visual identity when AIG joined the team and we focused on revamping public information while building on the new brand.

Key outcomes from the project included a brand new network diagram, bus stop diagrams and timetables. The new approach to information was defined in a standards document which covers the core principles for public information through to the precise details of timetable production.