Freeview HD Advert
Project:
Animation for a TV ad
Design:
New Future Graphic
Client:
Freeview
Date:
October 2010
Working with an excellent storyboard by New Future Graphic, I helped animate the illustrations they had developed as part of this Freeview HD advert.
The advert was directed by 18 Feet & Rising for Freeview in the UK. You can see the finished advert above (from the New Future Graphic Vimeo site).
Working with an excellent storyboard by New Future Graphic, I helped animate the illustrations they had developed as part of this Freeview HD advert.
The advert was directed by 18 Feet & Rising for Freeview in the UK. You can see the finished advert above (from the New Future Graphic Vimeo site).
Working in After Effects and breathing life into a varied set of illustrations the animated sections become the visual representation of the TV’s speech about the benefits of freeview.
It’s certainly refeshing to see some quirky illustration forming a large part of a national TV ad, hopefully there’ll be more of this in the pipeline.
